Oath to fully acquire Yahoo7 from Seven West Media
In a further challenge to the Google and Facebook duopoly, Oath today announced it will take full control of Yahoo7 by acquiring Seven West Media’s 50 per cent stake in the business.
View ArticleCMO's top 10 martech stories for the week - 12 July 2018
All the latest martech and adtech news this week from Forrester, MediaMath, Marketo, Seven West Media, Partnerize, Yahoo7, Medallia, Exponential, OneTrust and Cedato
View ArticleThinkTV: Broadcasters want standardised portal to make TV easier to trade
ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, want the creation of a media briefing portal that makes it simpler for advertisers and their agencies to buy...
View ArticleHyper-personalisation will be driven by connected smart homes, research says
It seems having multiple smart devices in the home will be the next tipping point for increasing consumer expectations.
View ArticleSeven appoints first-ever CMO
Seven West Media has appointed its first-ever chief marketing officer (CMO), Charlotte Valente, in an effort to become more audience-centric.
View ArticleSeven West Media and Prime merger under scrutiny
Seven announced its plans last month to merge with Prime by acquiring all its issued shares, in order to become ‘the leading wholly-owned commercial premium broadcast, video and news network across...
View ArticleDoes the Government's roadmap of reforms for digital platforms go far enough?
Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance...
View ArticleSeven West Media's woes continue with half-year loss
As the half year results roll in, the news isn’t great for Seven West Media, which reported a loss of $67 million. Total revenue was down 3.2 per cent to $773.3 million.
View ArticleSeven West Media inks audience data deal with TEG Analytics
Seven West Media is looking to glean and harness a raft of people-based audience insights after striking a new deal with TEG Analytics to support its new customer data platform, 7RediQ.
View ArticleSeven West Media to implement LiveRamp’s Authenticated Traffic Solution
LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless...
View ArticleSeven West Media makes big data play
Seven West Media (SWM) is making a big data play, touting its first-party data offering with new audience insights, activation and measurement solution within 7REDiQ, along with second-party data...
View ArticleSeven West Media inks news deal with Google
Seven West Media (SWM) has entered into a long-term partnership with Google to provide news content for the Google News Showcase product. The news comes as the network announces strong results for the...
View ArticleLocal media outlets ink news sharing deals with Google, Facebook
Several local media outlets have reached agreements this week to share news across social media digital platforms.
View Article5 ways brands are engaging with the Olympics
The everlasting nature of Olympics ideals - persevering and making sacrifices in the pursuit of excellence - gives marketers plenty of positive values to work creatively with in 2021. Yet these are the...
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